Reshoring Toys

Article originally posted on www.toybook.com , May 14, 2013

By Howard N. Aronson, Managing Partner, Lackenbach Siegel LLP

Like the proverbial child who runs away from home only to return before nightfall, an American toymaker is bringing most of its manufacturing back to the U.S.—after more than a decade of outsourcing in Asia. The decision of K’NEX Brands, a family-owned maker of plastic building toys, to boost manufacturing at The Rodon Group, its Hatfield, Pa. plant, is only one example of a major trend. Persuasive factors leading to the ultimate decision included quality control, overall costs, timeliness of deliveries, and intellectual property issues. Many are following the lead of K’NEX and rediscovering that home sweet home is the best place to make and distribute products after all.

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Hubspot features The Rodon Group in a recent article.

Article from Hubspot:

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

by Lindsey Kirchoff

April 17, 2013 at 2:00 PM

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Media spotlight on The Rodon Group and K’NEX Brands

Some big names in media have crossed our threshold in the past few weeks, and we are extremely glad they did.  We have had visits and interviews with The Associated Press, The Wall Street Journal, Fox Business News, Computer World as well as various industry publications.

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How Plastic Parts are Made - A Video Tour

Ever wonder how all those plastic parts make it into our homes and vehicles?

The majority of plastic parts are created using the injection molding process.  While this form of manufacturing has been around for years, advancements in materials and equipment have made injection molding a mainstay in the production of consumer goods.

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The Rodon Group gets press for their "Cheaper Than China" pricing

When Marketing Sherpa heard about the marketing campaign developed by Kevin McGrath, Vice President of Marketing at The Rodon Group, they were anxious to get the full story.  During a day long interview, David Kirkpatrick, Senior Reporter at Sherpa, discovered how one powerful phase can create the future direction of a company.

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Up Close with Plastic Injection Molding Tools

Watch Precision Molding Tools at Work

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K'NEX brands brings manufacturing jobs back to the American Economy.

According to K'NEX Brands president and CEO, Michael Araten,  moving manufacturing jobs back to the US makes good business sense and is the right thing to do.  During a recent panel discussion that focused on American Manufacturing, Mr. Araten pointed out that sales for K'NEX Brands have steadily improved since repatriating jobs back to US and increasing the workforce by 25%.

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Plastics News Processor of the Year Finalist Award Video

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K’NEX CEO Michael Araten Speaks on Executive Leaders Radio Program

Michael Araten, President and CEO of K’NEX Brands, will appear on Executive Leaders Radio Program broadcasts September 24th-26th.  As part of the elite interview format, Araten shared his views on the opportunities and challenges K’NEX Brands faces.

K’NEX Brands has 2 operating units – K’NEX, the only US construction toy company focused on Building Worlds Kids Love™; and The Rodon Group, an American custom plastic injection molder specializing in high volume, small plastic parts for over 100 industries. 

“At K’NEX and Rodon, we’ve learned that manufacturing in America is often more cost effective than manufacturing overseas,” said Michael Araten, President and CEO of both K’NEX Brands and The Rodon Group. “We are thrilled to make this kind of quality, cost effective domestic manufacturing available to other businesses looking to eliminate the risks of offshore sourcing.” 

Araten’s interview can be heard on these stations:

Saturday, September 24th on WNJC/1360AM at 4pm (live stream www.wnjc1360.com)

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